For Banks & Partners
MYBANK is an intelligence-first banking layer that organises your customers' financial life around their life goals. You keep the balance sheet and the licence; we keep the experience.
The engagement promise
"Our Goal Engine makes saving and products addictive. Customers log in to see progress toward their life, not a balance. They keep more deposits with you, take more of your credit, and bring their whole community."
What's in it for your bank
In plain terms, partnering with MyBank means:
More deposits
Goal-based saving grows sticky deposits on your balance sheet — without you doing the selling.
More engagement
Customers log in to watch progress toward their life goals, not just a balance.
More of your products
We surface the need — a home loan, business credit, a card; you fulfil it.
Lower acquisition cost
Satisfied customers bring their community; goals are naturally shared.
You keep what you're good at
The licence, payments rails, compliance and lending stay with you.
We bring the experience
The identity, goal, coach, card and ecosystem engines — the emotional layer you don't have to build.
You keep the balance sheet and the licence. We keep the experience.
A clean division of labour
The intelligence layer
Person → Identity → Goals → Behaviour → Money → Outcomes
The regulatory & financial core
The path
Start with a referral/co-brand conversation that proves the demo and builds trust, then deepen into BaaS where MYBANK becomes a customer-owning challenger layered on your licensed core.
Prove the demo, build trust, generate warm referrals into the partnership.
Launch together — MYBANK's experience on your licensed core, deepening the relationship.
MYBANK becomes a customer-owning challenger layered on your licensed core.
The killer screen
Your customers log in to see progress toward what they're building — a home, a business, a child's education — and a coach that tells them the one next move that matters. That's engagement your bank doesn't have today.
Open the live demo →Good evening, Thabo.
First Home
22.5%
R180,000
of R800,000 saved
Your next best move
Save an additional R650 this month → reach your target ~6 weeks earlier.
Projected completion: October 2029
The trust principle
So the division is strict — we surface what is best for the customer's goal; you fulfil it. Transparency is contractual: monetisation must never distort a coaching recommendation.
Beyond deposits
An Ecosystem Engine that surfaces goal-aligned partners — accounting, insurance, funding, training for a business goal; tickets, merchandise, travel for a football fan. Monetise intent: referral/commission on qualified, goal-aligned leads, never at the cost of trust.
The business goal
Accounting, insurance, funding, legal, training
The football fan
Tickets, merchandise, travel
How it makes money — direction, not yet built
Short term: the banking core — card & account economics (interchange, fees, FX) and lending (home loans, SME). Medium term, the prize: the Ecosystem Engine monetising intent via referral / commission on qualified, goal-aligned leads, plus premium placements. Transparent and customer-first — never at the cost of coaching trust. Status: none of this is live; figures are targets and assumptions.
See the intelligence for yourself, then let's talk. Your regulatory framework and financial power, complemented by the MYBANK philosophy.
Partnering with you: your regulatory framework and financial power, complemented by the MYBANK philosophy.